The art of simple web design - a how-to guide

09.06.2008 0

If you design websites, you will want to check this out.

It is an easy to read and apply how-to guide to building simple and effective websites, by renowned design and usability pro, Ben Hunt. He is the author of the webdesignfromscratch.com website.

This is an ebook that you can download instantly. Cost is $29.00.

One thing I took from it

I purchased this ebook a while back and I can say from personal experience that it is worth every penny. It is chock-full of real advice and instruction on building clean, crisp websites that meet the needs of your clients.

One of the chapters of this book I found very worthwhile is the chapter on “Getability”. Getability is the concept that users know instantly what your website is about and what you can do for them. In other words, they “get it”. It is designing your site with your customer in mind, and speaking directly to them by demonstrating that you are the solution to their problem.

Too many websites make the mistake about talking about themselves. Truth is, no one cares.  I actually take this information with me when I am presenting to clients to help explain my web design process.

Again, this is just one kernel from this e-book. It covers much, much more.

Here is a listing of all the chapters

  1. The Art of Simple Web Design
    The core of the “Save the Pixel” campaign for simple, beautiful web sites. Includes “Enough, and no more”, “Design the content, not the box” and more tips on design discipline.
  2. Why are we Here?
    Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
  3. Make a Site for its Visitors
    Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
  4. Spread the Smell of Success
    The importance of creating a scent trail that keeps visitors believing that they’re on track and engaged with the site.
  5. The Simple Shall Inherit the World Wide Web
    Proof of why simple works in web design, and why being brilliant doesn’t necessarily mean being clever.
  6. Getability and the Brand
    Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
  7. Layout
    How to arrange web pages so that they’re getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
  8. Navigation
    A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
  9. Noticeability
    Balancing the visual impact of elements on screen to manage the visitor’s attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
  10. Give me Space
    Reveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and perfect meaning.
  11. Design your Content
    Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.

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